The Future of Loyalty is Payment-Linked.

Our next-generation Loyalty-Embedded Payments platform establishes a new paradigm — seamlessly blending loyalty, payments and performance marketing. It delivers meaningful value to customers while nurturing authentic, lasting loyalty.

Experience the Future of Loyalty — embedded in every payment!

Our Commitment to
Loyalty Innovation

Backed by proven expertise in loyalty and payments, we’re dedicated to connecting consumers and brands through seamless, personalized, and rewarding experiences — driving growth powered by first-party data and real-time insights.

Our Commitment to<br>Loyalty Innovation

Our North Star

A universal, interoperable loyalty infrastructure powered by payments — personalized for consumers, driven by brand intent.

Our Mission

Empower brands to turn everyday payments into personalized, rewarding experiences – driving engagement, measurable growth, and lasting loyalty.

What Sets Us Apart

Reliable by design

End-to-end processing without dependencies — ensuring control, consistency, and reliability.

Undeniable Impact

Every payment includes the payment context — making attribution transparent and indisputable.

Interoperable

One unified loyalty infrastructure — empowering brand programs and partnerships seamlessly.

Leadership Team

Lansy Joseph

Lansy Joseph

Founder & CEO

With 20 years of expertise in loyalty, payments, and performance marketing, he is transforming consumer and brand engagement through Loyalty-Embedded Payments.

Vicky Elliot

Vicky Elliot

Co-Founder & CGO

Brings 30+ years of expertise in loyalty, CRM, and customer experience, with a strong focus on the travel sector and data-driven growth strategies.